In this article, I am going to share with you 4 pointers that you need to take note of whenever you are writing emails to your subscribers. Simply by taking note of these 5 factors will help you write emails that not only gets read, but also one that will get your subscribers to take the action you want them to take!
Yes, you read that right. Give away something that your target market will appreciate and not just some junk item they never even look at in the first place. The key here is to over deliver and show people that you are serious about gaining their trust and respect. Things that you could give away could include: eBooks, mp3′s, software, videos and many other things that people could learn from.
You can begin your own opt-in list by putting an opt-in form on your website. You can request as much information as you want from the subscriber, but it worth keeping it to a bare minimum. People do not sign up if they feel that you are being too interfering. It is best to only ask for a name and an email address. When the form has been filled in and returned, your software should add the information to your list and send the subscriber a confirmation email. This is called a single opt-in list.
Let us say for instance that you are not into the internet business but maintains a physical office. If you place advert for your business people will come to your office. In your office you will likely have good furniture and the place will be swept and polished clean to boost your corporate image. Then you and your workers, if you have one will certainly play a corporate image so as to retain your customers. You don’t want anything that will make people see you as unserious.